• The Ryanair Effect

    The Ryanair Effect I watched with interest last night a really good documentary about Ryanair – I am sure everyone has heard of them and know they are a low cost budget airline. When watching I couldn’t help but notice comparisons between how they, and other airlines, operate and how similar comparisons can be made…

  • Can we have a Discount ?

    Discounts and Promotions We all love to get a great deal and save a few ££, no matter what we are spending our hard earned money on – whether it be you weekly shopping, utility bills, car, holiday etc. This is something we seem to have built into us and from a marketing point of…

  • Wedding DJ v General DJ

    On the face of it, not many people will realise there is a difference between a DJ who supplies services for all occasions and a professional Wedding DJ – in fact I had been operating as a DJ for 3 years before the penny dropped with myself. So, what is the difference? Both will supply…